The Growth Loop
Consider the following question:
Would you rather take the stairs to the top of a 100-story building, or teleport?
Most would probably say teleport because taking the stairs would be exhaustive and most people probably never even make it to the top. That’s the difference between using the Funnel and the Growth Loop.
The Funnel is a time intensive and resource sucking strategy that might not even get you to your goal, while the Growth Loop is an optimized and efficient strategy.
So many marketers and founders are still taking the stairs. More often than not is because no one has taught us how to teleport, until now.
The world has changed, so we’re now at a revolution point for marketers, e-commerce and beyond. It is essential for founders and brand leaders to understand that in today’s world the Funnel will get you left behind. Meanwhile, the Growth Loop will drive hypergrowth for your business.
Learn how in the Growth Loop 101, coming this Fall!